The problem is that he is not finding enough support within the conference for the eastern partners.
If the media contracts are not upped sufficiently by the "adds", each current school would take a pay cut as the pieces of the pie get smaller.
What is bolstering the monies of the Big 12 programs right now, is that their pie is only cut 10 ways instead of 14.
Big 12 Commissioner Bowsby has said in the last year...
"As for whether the Big 12 expand or not anytime soon, Bowlsby likes where the conference stands currently with 10 teams.
“We’re distributing the largest amount of money of any conference on a per-member basis,” Bowlsby pointed out. "
My thought? I think that the playoff committee might reward CCG winners and that the Big 12 might be forced to go to at least 12 if their champ does not play.