Dooley
Done with U-con athletics
- Joined
- Oct 7, 2012
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Because why wait until May to release your findings? Because there is no need for a FOI request here on the Boneyard! Most importantly, because I have a very generous wife who "allows" me this much time to gather and communicate this stuff 'out there'!
Bevilacqua Helfant Ventures (BHV) is a company focused on media and other commercial rights advisory services, business development and investment opportunities in the sports and entertainment industries.
BHV is based in New York City and partners with professional, collegiate and amateur sports leagues, teams and governing bodies, as well as entertainment, marketing and media companies.
Congratulations on being named the consulting group for the Big 12's upcoming expansion of their TV and media contract!
I'll get right to it. UConn is the #1 choice for Big 12 expansion of any Group of 5 school. By categories:
1. TV DMA - UConn is within a 2 hour drive from the following DMAs: New York (#1), Boston (#8), Hartford/New Haven (#30), Providence, RI (#52), and Springfield, MA (#116) for a whopping 11.4M TV home potential. By comparison, BYU would rank #2 (if you add LDS members in the U.S. and Salt Lake, UT DMA) with roughly 7M TV home potential. No other Group of 5 school comes close to bringing that kind of potential TV home reach to the table. In fact, Houston, Cincinnati, Central Florida, and South Florida bring a COMBINED 12.3M TV homes. http://www.tvb.org/media/file/2015-2016-dma-ranks.pdf
UConn FOOTBALL is a TOP FIVE followed program in New York and Boston: Page 7: http://www.documentcloud.org/documents/282123-responsive-documents.html#document/p1. Basketball is followed even more closely in these markets, as evidenced by the overwhelming home court atmosphere obtained when playing at Madison Square Garden and TD Bank Garden. UConn has a strong alumni presence in both New York and Boston.
2. Brand Value - In 2014, UConn was also the #1 valued brand of all Group of 5 members. At $72M, UConn's value is ahead of #2 BYU ($59M) by $13M. UCF ($51M), USF ($48M), Houston ($45M), Cincinnati ($42M), and Memphis ($41M) all pale by comparison. http://ope.ed.gov/athletics/
3. Tier 3 Rights Value - In 2010, UConn signed a 10 year/ $80M contract with IMG. http://www.sportsbusinessdaily.com/...-Recently-Signed-Multimedia-Rights-Deals.aspx. Also, UConn and SNY reached a Tier 3 deal for Women's Basketball rights ONLY for an additional $1.14M/yr. That puts UConn's Tier 3 right at a combined $9.14M/yr. Keep in mind, both contracts were signed in 2010 and values have surely increased given the continued athletic success!
UConn and Nike signed an apparel contract that pays the university $2.775M/yr. Again, this contract was signed in 2010. The deal is valued higher than any remaining Group of 5 member. http://www.bizjournals.com/portland...2/database-nike-adidas-under-armour-ncaa.html.
4. TV Ratings - I do not need to educate the experts about UConn's strength in TV ratings! But as a friendly reminder, here are some interesting facts about UConn's athletic department's TV rating strength:
- UConn's 2015 bowl game TV rating was the 3rd strongest in the American Athletic Conference, despite its 11am kickoff time the day following Christmas! By comparison, only the Virginia Tech vs Tulsa (Frank Beamer's final game) and Houston vs Florida State Peach Bowl (New Year's 6 Bowl) drew more TV homes. UConn vs Marshall drew the same as Memphis vs Auburn, despite its lack of "sexy" lead-in. http://www.sportsmediawatch.com/college-football-tv-ratings/
- UConn vs Oklahoma 2010 Fiesta Bowl almost DOUBLED the amount of TV homes that the Houston vs Florida State 2015 Peach Bowl drew (10.2M to 5.6M).
- UConn and SNY (New York) have a tremendous relationship and ratings continue to soar: http://today.uconn.edu/2012/12/uconn-huskies-surge-in-popularity-on-sny/. SNY also is the official TV home of the UConn Huskies Men’s and Women’s basketball programs, televising over 450 hours of UConn programming annually, including more than 20 live games. Founded by Sterling Entertainment Enterprises, Time Warner and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey and northeastern Pennsylvania, and nationally on DIRECTV, Verizon FiOS, Comcast Cable and AT&T U-Verse.
I understand and appreciate that the work ahead of you is challenging. But make no mistake, the challenge will be how to explain how UConn does not bring substantial value to a potential Big12 Network.
Thank you for your time in reading this and good luck with your work!
Regards,
Dooley (UConn '05)
Bevilacqua Helfant Ventures (BHV) is a company focused on media and other commercial rights advisory services, business development and investment opportunities in the sports and entertainment industries.
BHV is based in New York City and partners with professional, collegiate and amateur sports leagues, teams and governing bodies, as well as entertainment, marketing and media companies.
Located in: One Grand Central Place
Address: 60 E 42nd St #1410, New York, NY 10165
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Congratulations on being named the consulting group for the Big 12's upcoming expansion of their TV and media contract!
I'll get right to it. UConn is the #1 choice for Big 12 expansion of any Group of 5 school. By categories:
1. TV DMA - UConn is within a 2 hour drive from the following DMAs: New York (#1), Boston (#8), Hartford/New Haven (#30), Providence, RI (#52), and Springfield, MA (#116) for a whopping 11.4M TV home potential. By comparison, BYU would rank #2 (if you add LDS members in the U.S. and Salt Lake, UT DMA) with roughly 7M TV home potential. No other Group of 5 school comes close to bringing that kind of potential TV home reach to the table. In fact, Houston, Cincinnati, Central Florida, and South Florida bring a COMBINED 12.3M TV homes. http://www.tvb.org/media/file/2015-2016-dma-ranks.pdf
UConn FOOTBALL is a TOP FIVE followed program in New York and Boston: Page 7: http://www.documentcloud.org/documents/282123-responsive-documents.html#document/p1. Basketball is followed even more closely in these markets, as evidenced by the overwhelming home court atmosphere obtained when playing at Madison Square Garden and TD Bank Garden. UConn has a strong alumni presence in both New York and Boston.
2. Brand Value - In 2014, UConn was also the #1 valued brand of all Group of 5 members. At $72M, UConn's value is ahead of #2 BYU ($59M) by $13M. UCF ($51M), USF ($48M), Houston ($45M), Cincinnati ($42M), and Memphis ($41M) all pale by comparison. http://ope.ed.gov/athletics/
3. Tier 3 Rights Value - In 2010, UConn signed a 10 year/ $80M contract with IMG. http://www.sportsbusinessdaily.com/...-Recently-Signed-Multimedia-Rights-Deals.aspx. Also, UConn and SNY reached a Tier 3 deal for Women's Basketball rights ONLY for an additional $1.14M/yr. That puts UConn's Tier 3 right at a combined $9.14M/yr. Keep in mind, both contracts were signed in 2010 and values have surely increased given the continued athletic success!
UConn and Nike signed an apparel contract that pays the university $2.775M/yr. Again, this contract was signed in 2010. The deal is valued higher than any remaining Group of 5 member. http://www.bizjournals.com/portland...2/database-nike-adidas-under-armour-ncaa.html.
4. TV Ratings - I do not need to educate the experts about UConn's strength in TV ratings! But as a friendly reminder, here are some interesting facts about UConn's athletic department's TV rating strength:
- UConn's 2015 bowl game TV rating was the 3rd strongest in the American Athletic Conference, despite its 11am kickoff time the day following Christmas! By comparison, only the Virginia Tech vs Tulsa (Frank Beamer's final game) and Houston vs Florida State Peach Bowl (New Year's 6 Bowl) drew more TV homes. UConn vs Marshall drew the same as Memphis vs Auburn, despite its lack of "sexy" lead-in. http://www.sportsmediawatch.com/college-football-tv-ratings/
- UConn vs Oklahoma 2010 Fiesta Bowl almost DOUBLED the amount of TV homes that the Houston vs Florida State 2015 Peach Bowl drew (10.2M to 5.6M).
- UConn and SNY (New York) have a tremendous relationship and ratings continue to soar: http://today.uconn.edu/2012/12/uconn-huskies-surge-in-popularity-on-sny/. SNY also is the official TV home of the UConn Huskies Men’s and Women’s basketball programs, televising over 450 hours of UConn programming annually, including more than 20 live games. Founded by Sterling Entertainment Enterprises, Time Warner and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey and northeastern Pennsylvania, and nationally on DIRECTV, Verizon FiOS, Comcast Cable and AT&T U-Verse.
I understand and appreciate that the work ahead of you is challenging. But make no mistake, the challenge will be how to explain how UConn does not bring substantial value to a potential Big12 Network.
Thank you for your time in reading this and good luck with your work!
Regards,
Dooley (UConn '05)