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Non-Key Tweets

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Think about it.

You're ESPN. You kept the Big 12 together and its most lucrative assets (Texas & OU) out of the Pac-12 (where their content would be out of your hands) in 2010 by deliberately overpaying for its tier 1 and tier 2 rights and Texas' tier 3 rights.

Now, 6 years later, OU demands a network, expansion and a championship game and expects you to fork out even more money to make it happen or they're going to walk - not to the SEC where you would still own their content, but to the B1G where you wouldn't, thus setting off a chain of events that could send Texas to the Pac and leave you owning the content of a seriously devalued conference.

Then you begin to suspect, OU isn't really that gung ho on expansion. They just resent the LHN.

So what are you going to do if you're ESPN?

Pay at least $50 million more per year so the Big 12 can expand (and possibly alienate Texas in the process)?

Or pay OU an extra $5 million per year for tier 3 content so they can feel better about themselves, the Big 12, Texas and the LHN?

Honestly, I don't see what's so hard to understand.

I dont like it, UConn fans can't like it but does it not make sense?

This seems plausible to me. It is conventional wisdom that the LHN contract was precisely about keeping UT on ESPN. Why not do the same for OU if it means keeping them off of Fox?
 
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Not really, the network would make more money for everyone or it wouldn't come to fruition. The thing you need to understand from our perspective is that aside from Texas, Oklahoma and maybe Kansas, there are no schools in the Big 12 that bring any real value to a network. UConn on the other hand, brings tons of value to a network and we know it to be true because of our contract with SNY. This whole thing really comes down to how serious the Big 12 is about getting a network. UConn and BYU probably make the most sense if that is the goal. I'm not sure if Cincinnati can pull enough weight economically, due to being in Ohio State's shadow, but I could be wrong. To your point, we can pull our own weight. The problem is 7-8 of the Big 12 schools can't. Those schools should see the value in expansion, especially with a program in a major market with no competition and a national brand, basketball or not.

I agree that UConn brings value and I would love to see them become a part of the Big 12.
 
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This seems plausible to me. It is conventional wisdom that the LHN contract was precisely about keeping UT on ESPN. Why not do the same for OU if it means keeping them off of Fox?

Exactly. Thank you, Auggie.
 

CL82

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Forgive me for being abstruse. I'll try to make it very clear.

If you think the LHN was simply about ESPN foolishly overpaying one school for its content, then it it would be difficult for you to believe they would make the same blunder again (even on a much smaller scale) by paying OU more than they are already getting for their Tier 3 content.

If, however, you understand that the LHN deal was really about ESPN keeping the Big 12 together and its most valuable content out of the hands of ESPN's competitors then you may begin to realize how much of a bargain it would be for ESPN to pay one school a few million more per year than to negotiate a deal big enough to pay two G5 schools P5 money - especially when you already own the content of those two schools.
First, excellent use of "abstruse."

I believe that LHN deal was all about keeping the Big 12 intact. I do think that ESPN felt that it would be more profitable, and thus less costly, than it actually turned out to be. I do not believe that they will do it again. The LHN was perceived, at the time, to be a cost effective way to prop up the Big 12. That doesn't mean that a "Sooner Network" would be viewed in the same way, particularly after the LHN has been a bust for ESPN.
 
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Doubling down on nonsense my ass.

No, totally factual.

I am not saying that ESPN can't decide that the XII is worth more money to keep it from coming apart, nor am I saying that Oklahoma can't argue that it should get that additional money because it is the one school making a disproportionate sacrifice. All that is rational. Highly unlikely but irrational. It's only your holding on to the delusion that this will be accomplished by a new network where there is simply not the market to justify it that is causing the criticism.

If ESPN is willing to cough up more money just for OU, and the XII is willing to let OU take it, more power to them both. I don't think you will see it because once that door is open conferences as we know them fall apart, and we will either move to a national superconference or to the Bamas and Michigans demanding that each school get to sell their own content, but so be it.

And, fwiw, being a UConn fans has nothing to do with your concept being stupid. It's just as stupid if I'm a Michigan fan or an Ivy League fan or a SEC fan. I have no idea if expansion is or was close to happening and taken very little of this babble seriously.
 
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No, totally factual.

I am not saying that ESPN can't decide that the XII is worth more money to keep it from coming apart, nor am I saying that Oklahoma can't argue that it should get that additional money because it is the one school making a disproportionate sacrifice. All that is rational. Highly unlikely but irrational. It's only your holding on to the delusion that this will be accomplished by a new network where there is simply not the market to justify it that is causing the criticism.

If ESPN is willing to cough up more money just for OU, and the XII is willing to let OU take it, more power to them both. I don't think you will see it because once that door is open conferences as we know them fall apart, and we will either move to a national superconference or to the Bamas and Michigans demanding that each school get to sell their own content, but so be it.

And, fwiw, being a UConn fans has nothing to do with your concept being stupid. It's just as stupid if I'm a Michigan fan or an Ivy League fan or a SEC fan. I have no idea if expansion is or was close to happening and taken very little of this babble seriously.

So far the disparity in contribution has not led to meaningful disparity in distribution at the P-5 conference level. I can see a smoldering ember or two as a precursor to intra-conference turmoil, though. How long will each of the P-5 conferences big producers put up with socialism on the distribution side? Not long, I predict unless there is a specific non-performance related reason (cable boxes ala Rutgers) for doing so.
 

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So far the disparity in contribution has not led to meaningful disparity in distribution at the P-5 conference level. I can see a smoldering ember or two as a precursor to intra-conference turmoil, though. How long will each of the P-5 conferences big producers put up with socialism on the distribution side? Not long, I predict unless there is a specific non-performance related reason (cable boxes ala Rutgers) for doing so.
The original BE football conference had unequal revenue distribution, with the schools making the bigger bowls able to keep more of the kitty. I remember Tranghese offering UM a guaranteed amount per year (well beyond what anyone else would get) in a last-ditch effort to prevent it from going to the ACC. I half-expect any expansion by the B12 with G5 schools to be for unequal revenue sharing for a long period of time.
 

pj

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The original BE football conference had unequal revenue distribution, with the schools making the bigger bowls able to keep more of the kitty. I remember Tranghese offering UM a guaranteed amount per year (well beyond what anyone else would get) in a last-ditch effort to prevent it from going to the ACC. I half-expect any expansion by the B12 with G5 schools to be for unequal revenue sharing for a long period of time.

As long as the exit fee and GoR are diminished in strength proportionately with the payout, that's fine. UConn can build up its football stature in the B12 and, if the B12 won't normalize payouts, leave for a better geographic and cultural fit at a later time.
 

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As long as the exit fee and GoR are diminished in strength proportionately with the payout, that's fine. UConn can build up its football stature in the B12 and, if the B12 won't normalize payouts, leave for a better geographic and cultural fit at a later time.
Guess who is in no position to dictate terms?
 

pj

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Guess who is in no position to dictate terms?

UConn is in a position to dictate that proportionality. It can't accept a permanently impaired position (G5 level payout with P5 level bars against exit). UConn is far more valuable than any other G5 property in a world in which cable networks provide most of the revenue. There is no need to surrender abjectly.
 

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UConn is in a position to dictate that proportionality. It can't accept a permanently impaired position (G5 level payout with P5 level bars against exit). UConn is far more valuable than any other G5 property in a world in which cable networks provide most of the revenue. There is no need to surrender abjectly.
I hope you are right, or even better, we get the same deal that WVU and TCU got (minus WVU having to borrow the exit fee $ and pay it back to the B12).
 
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MH ver3 ‏@MH ver3 1h1 hour ago
Gee got his information packet this morning for the expansion meeting. I'm hearing it's good news for B12 $$

MH ver3 ‏@MH ver3 1h1 hour ago
There's not a team listed that doesn't add value

MH ver3 ‏@MH ver3 1h1 hour ago
TV contract value won't be as immediate but controlling a larger market will mean big $$ for next go round.

MH ver3 ‏@MH ver3 1h1 hour ago
The network money report is a bit disappointing because it has a long wait time for maximum profit

MH ver3 ‏@MH ver3 1h1 hour ago
Due to t3 content on most schools being under long contracts.

Josh King ‏@paxaddad 1h1 hour ago
@MH ver3 What effect does Starr being ousted have on any expansion talks?

MH ver3 ‏@MH ver3 1h1 hour ago
@paxaddad Starr hasn't quite been fired yet. Briles firing may save him. Ytbd

nathanmills ‏@nathanmills 1h1 hour ago
@MH ver3 any ranking of, and the amount of, value of each?

MH ver3 ‏@MH ver3 1h1 hour ago
@nathanmills there is but I don't know the specifics yet.

MH ver3 ‏@MH ver3 1h1 hour ago
Even with the longer wait for maximum profitability B12N will dwarf Pac12N in only two years after launch.

C.L.H. ‏@calluke1 1h1 hour ago
@MH ver3 What are the top schools listed?

MH ver3 ‏@MH ver3 1h1 hour ago
@calluke1 don't know specifics yet but if it is the same I had heard last it will be BYU, UC, UConn, Memphis, UCF, and ECU

MH ver3 ‏@MH ver3 1h1 hour ago
@calluke1 possibly CSU and UH

Trevor Chase ‏@frezinhott 1h1 hour ago
@MH ver3 Why wouldn't the T1 TV contract be affected? If the #Big12 expands, the T1 TV contract would have to be renegotiated.

MH ver3 ‏@MH ver3 50m50 minutes ago
@frezinhott no it's pro rata.

Trevor Chase ‏@frezinhott 32m32 minutes ago
@MH ver3 There is a rumor that Fox/ESPN have told Bob Bowlsby they would reopen the Big 12 TV contract should the Big 12 expand.

Trevor Chase ‏@frezinhott 31m31 minutes ago
@MH ver3 They would require a 7 year extension on the current contract that expires in 2023-24 and a matching extension on the Big 12 GoR.

Trevor Chase ‏@frezinhott 1h1 hour ago
@MH ver3 Also, adding large markets does not necessarily facilitate increasing T1 revenue. Just ask the ACC.

MH ver3 ‏@MH ver3 50m50 minutes ago
@frezinhott oh but it did.

MH ver3 ‏@MH ver3 48m48 minutes ago
Baylor isn't out of the woods yet. I'm hearing lots more to come out about improper benefits and could see heavy ncaa sanctions.

Corneilus Green ‏@CGreen63 20h20 hours ago
@MH ver3 Ken Starr isn't going anywhere and your info is always sketchy

MH ver3 ‏@MH ver3 19h19 hours ago
@CGreen63 he will still be involved with Baylor but not in same capacity.

Corneilus Green ‏@CGreen63 19h19 hours ago
@MH ver3 Doubt your info

Frank ‏@mugtang 1h1 hour ago
@CGreen63 @MH ver3 Ken Starr was reassigned to the role of Chancellor and will teach law. No longer president. Seems info was accurate.

MH ver3 ‏@MH ver3 48m48 minutes ago
@mugtang there is a petition to keep him as prez and he still could be reinstated.

Frank ‏@mugtang 47m47 minutes ago
@MH ver3 how Start can remain president.

MH ver3 ‏@MH ver3 45m45 minutes ago
@mugtang McCaw may yet resign too.

Frank ‏@mugtang 44m44 minutes ago
@MH ver3 I read he was put on probation.

MH ver3 ‏@MH ver3 44m44 minutes ago
@mugtang he was. But there is a rumor he may resign.

Frank ‏@mugtang 43m43 minutes ago
@MH ver3 oh. Maybe it would be best to simply nuke the Baylor football program and start over.

Frank ‏@mugtang 1h1 hour ago
@CGreen63 @MH ver3
CjZcRPMVEAASZ7I.jpg


MH ver3 ‏@MH ver3 52m52 minutes ago
@mugtang @CGreen63 he blocked me too

MH ver3 ‏@MH ver3 45m45 minutes ago
I stand by my previous statement: if B12 adds 4 it will be Uconn and UC in all sports and UCF and BYU in FB only.

AZ ‏@azescobar1 46m46 minutes ago
@MH ver3 - good man- to clarify, UConn over BYU in that same order?

MH ver3 ‏@MH ver3 45m45 minutes ago
@azescobar1 yes. But that's overall. BYU adds most value in football.

AZ ‏@azescobar1 27m27 minutes ago
@MH ver3 - True. I know multiple variables are at play- I think the underestimated part is that UConn could grow into a real FB power in a P5

Gil Lopez ‏@GilLopez3 40m40 minutes ago
@MH ver3 UConn brings nothing. They do not have NY market, nor Boston market which they are closer to. Headache to travel to Stoors.

MH ver3 ‏@MH ver3 38m38 minutes ago
@GilLopez3 Uconn absolutely brings NY market. Historically they do in basketball and they are almost as watched as Rutgers is in FB

Gil Lopez ‏@GilLopez3 36m36 minutes ago
@MH ver3 Links? BBall is correct. No football eyes. Low #'s.

Mountaineer Steve ‏@Mountaineer_Ste 39m39 minutes agoIrmo, SC
@MH ver3 You can't make a prediction without a expiration date.

MH ver3 ‏@MH ver3 39m39 minutes ago
@Mountaineer_Ste if they add 4 this go around. So expiration date this fall.

Mountaineer Steve ‏@Mountaineer_Ste 35m35 minutes agoIrmo, SC
@MH ver3 OK, going to hold you to it.
 
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The LHN Network was not about keeping the Big 12 together...it was about ESPN making sure it didn't lose Texas to the Big Ten or another conference who's rights were then sold to FOX or another network. ESPN wanted to make sure they had an investment in Texas.

That's not to say ESPN wanted to lose the Big 12, but remember there were reports that Texas accounted for 50 percent of the Big 12's value. They didn't want to lose Texas. That's what the LHN was really about.
 

4in16

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Not that these non-key tweets should ever be taken with more than a grain of salt, but that uninformed @gillopez3 dope is from Houston. A bit of sour grapes there that UH has no chance.
 

ElGuapo

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Not that these non-key tweets should ever be taken with more than a grain of salt, but that uninformed @gillopez3 dope is from Houston. A bit of sour grapes there that UH has no chance.

Trump will have him on the wrong side of the Wall soon enough.
Let him has his voice now because his freedoms are going to be flushed down El Toileto this fall.
 

CL82

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Can someone do a quick and dirty calculation of travel time between Big 12 schools and between them and Storrs. Bradley to Storrs is easy. It wouldn't surprise me if it was faster than some schools that are 90-100 miles away from an airport.
 
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MH ver3 ‏@MH ver3 3h3 hours ago
I stand by my previous statement: if B12 adds 4 it will be Uconn and UC in all sports and UCF and BYU in FB only.

dave horn ‏@10816dave 2h2 hours ago
@MH ver3 if its 2 teams, what's your guess?

MH ver3 ‏@MH ver3 2h2 hours ago
@10816dave Uconn and UC

Christopher Lambert ‏@theDudeofWV 5h5 hours ago
To my friends who are Baylor fans the program is bigger than a single coach. I'm sorry this is happening but it's the right thing to do.

Mountaineer Steve ‏@Mountaineer_Ste 5h5 hours agoIrmo, SC
@theDudeofWV I am very surprised they made this move. Thought Briles was untouchable

Christopher Lambert‏@theDudeofWV
@Mountaineer_Ste My buddy at the Big 12 said it would happen. It did. I'm proud of our B12 mate Baylor for making the right decision.

Christopher Lambert ‏@theDudeofWV 4h4 hours ago
I hate to say this but the Big 12 may need BYU now more than ever.

Christopher Lambert ‏@theDudeofWV 4h4 hours ago
I say BYU because, at least in the short term, the Big 12 expects BU football to fall back.

Justin Michael ‏@JustinTMichael 4h4 hours ago
Justin Michael Retweeted Christopher Lambert

How do you figure?

Christopher Lambert‏@theDudeofWV
@JustinTMichael SoS...

Justin Michael ‏@JustinTMichael 4h4 hours ago
@theDudeofWV So what happens if Ken Starr gets forced out, and the conference loses one of the biggest expansion proponents?

Christopher Lambert ‏@theDudeofWV 4h4 hours ago
@JustinTMichael Nothing. that's what was going to happen any way.

Christopher Lambert ‏@theDudeofWV 4h4 hours ago
Just a warning. BU fans need to worry about the other shenanigans that were uncovered.

Dan Wolken ‏@DanWolken 4h4 hours ago
It won’t happen, but if the Big 12 wanted to throw Baylor out of the league would anyone complain?

Allen Kenney ‏@BlatantHomerism 4h4 hours ago
@DanWolken honestly, if they had refused to can briles, it wouldn't have shocked me if this was eventually on the table

Christopher Lambert‏@theDudeofWV
@BlatantHomerism @DanWolken Baylor has made a lot of enemies over the past few years. WVU thought them a rogue program.

Stewart Mandel ‏@slmandel 4h4 hours ago
Given contents of this report, I don't see how Baylor can promote a current assistant to interim coach. It's an indictment of entire program

Christopher Lambert‏@theDudeofWV
@slmandel How can you hire a staff in June-July for a season that begins in August? It amounts to a death penalty.

John Bolster ‏@bolster_john 4h4 hours agoLongview, TX
@theDudeofWV thank you for your kind words very classy unlike many orange bloods

Christopher Lambert‏@theDudeofWV
@bolster_john BU has great facilities and great fans. BU made the right decision even when it was difficult.

Mike J. Asti ‏@MikeAsti11 4h4 hours agoPittsburgh, PA
Mike J. Asti Retweeted Christopher Lambert

No one should be naive enough to think there is not going to be more disgusting stuff to come out about Baylor.

Christopher Lambert‏@theDudeofWV
@MikeAsti11 I'm going to go out on a limb and say Art Briles will never coach in college again.

CjZf9flVEAAsx9b.jpg


MH ver3 ‏@MH ver3 4h4 hours ago
My source is telling me Uconn and BYU add the most value. Followed by UCF, UC, and Memphis. In that order.

TigerBronco‏@jay_256
@MH ver3 But only one of them can bring FedEx with them. #Justsaying #MoneyTalks

Storrs South ‏@UConn6thBorough 4h4 hours ago
Storrs South Retweeted TigerBronco

Found the crazy

Christopher Lambert‏@theDudeofWV
@UConn6thBorough A well known crazy.

Gil Lopez ‏@GilLopez3 3h3 hours ago
@MH ver3 Links? BBall is correct. No football eyes. Low #'s.

Storrs South ‏@UConn6thBorough 2h2 hours ago
@GilLopez3 @MH ver3 article is a couple years old from Bleacher Report but hits on key points
CjZ76qvWkAAjVsx.jpg


Gil Lopez‏@GilLopez3
@UConn6thBorough @MHver3 Cmon man! Bleacher report is now a news source?!

Storrs South ‏@UConn6thBorough 2h2 hours ago
Storrs South Retweeted Gil Lopez

Better off relying on a Cuse based Bleacher Report site than a guy from Houston who knows nothing about NYC market

Christopher Lambert‏@theDudeofWV
@UConn6thBorough Gee has not seen the report. Doing so would make the report FoIA fodder.

Christopher Lambert ‏@theDudeofWV 2h2 hours ago
Big 12 source tells me PH found evidence of payments to Baylor players.

Mr. Texas Tech ‏@CameronSchmoker 2h2 hours ago
@theDudeofWV source?

Christopher Lambert ‏@theDudeofWV 2h2 hours ago
@CameronSchmoker Same source that said days ago he didn't see how could Briles would remain coach.

Doug ‏@NebGradDubDub 1h1 hour ago
@theDudeofWV #NotShocking.

Storrs South ‏@UConn6thBorough 2h2 hours ago
Storrs South Retweeted Christopher Lambert

I presume the move is have someone else look at it and relay information in person?

Christopher Lambert ‏@theDudeofWV 2h2 hours ago
@UConn6thBorough No. BHV will give a report - in person... show it on a screen. A hard copy likely never to leave the meeting room.

Christopher Lambert ‏@theDudeofWV 2h2 hours ago
@UConn6thBorough Yet...under the current model all of the final 4 add value. The question is how much would a network be worth.

Christopher Lambert ‏@theDudeofWV 1h1 hour ago
@UConn6thBorough The thought is a network would have to add $8m to each B12 school to make paying UT $15M and earning $ viable.

Bluevod ‏@Bluevodreal May 25
Confirmed NBC & TNT leading heading into the final stretch for 2nd half TV Deal. ND is in Serious play.

jessicalarson ‏@sooner2016 3h3 hours ago
@Bluevodreal based on what you know, which schools you think have the best chance of going to the B1G? We know this is fluid and can change

Bluevod ‏@Bluevodreal 2h2 hours ago
@sooner2016 FSU, GT, UVA, NC, ND and Texas. Could Okl be changed for NC maybe.〽️ 5 above I have sources on Texas is a strong gut feeling.

Greg Flugaur ‏@flugempire May 25
Greg Flugaur Retweeted SXM College Sports

https://mobile.twitter.com/SiriusXMCollege/status/735458422892691456… BTM said the same thing at last dinner.. If UT does not pull trigger on reform (exp..ect) they will lead implosion

UHCougar07 ‏@UHCougar07 May 25Texas, USA
@flugempire They should add UH and Cinci. Then Memphis and UConn.

Dirk Menace ‏@DirkMenace 1h1 hour ago
@UHCougar07 @flugempire I agree. Houston is more SEC town now, make it a Big 12 market.

Greg Flugaur ‏@flugempire 46m46 minutes ago
@DirkMenace @UHCougar07 There is no question the city of Houston is now SEC/Houston Cougar Country over Big 12.
 
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Can someone do a quick and dirty calculation of travel time between Big 12 schools and between them and Storrs. Bradley to Storrs is easy. It wouldn't surprise me if it was faster than some schools that are 90-100 miles away from an airport.

The following are the estimates using google maps from Big12 football stadiums (not main campus) to
International Only Airports. (I know regionals are closer, but too lazy to find out flight patterns)
If you're flying, the distance from Big12 airports to Bradley doesn't mean much.
This is just to look at travel from airports to football stadiums

Texas Tech: Jones AT&T to Lubbock Intl - 7 mi
Texas: Darrel K Royal to Austin Intl - 9 mi
TCU: Amon G Carter to Dallas Forth Worth Intl - 29 mi
Iowa State: Jack Trice to Des Moines Intl - 41 mi
Kansas: Memorial Stadium to Kansas Intl - 57 mi
OSU: Boone Pickens to Tulsa Intl - 77 mi
WVU: Milan Puskar to Pittsburgh Intl - 79 mi
BU: Mclane to Dallas Fort Worth Intl - 109 miles
OU: Gaylord Family to Tulsa Intl - 132 mi
Kansas State: Bill Snyder to Kansas Intl - 136 mi

Possible Expansion Teams
Memphis: Liberty Bowl Memorial to Memphis Intl - 7 mi
UC: Nippert Stadium to Cincinnati/North KY Intl - 17 mi
Connecticut: Rentschler Field to Bradley Intl - 18 mi
BYU: Lavell Edwards to Salt Lake Intl - 48 mi
CSU: Hughes Stadium to Denver Intl - 73 mi
Houston: Hofheinz to Austin Intl - 160 mi (did not pick bush intercontinental, not intl)
 
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Ummm, what the hell is Hofheinz? In Houston, Bush has flights to 5 continents, but is somehow not worthy of inclusion on your list? What is the point of this anyway, football teams charter and fly into wherever the hell they want to.


The following are the estimates using google maps from Big12 football stadiums (not main campus) to
International Only Airports. (I know regionals are closer, but too lazy to find out flight patterns)
If you're flying, the distance from Big12 airports to Bradley doesn't mean much.
This is just to look at travel from airports to football stadiums

Texas Tech: Jones AT&T to Lubbock Intl - 7 mi
Texas: Darrel K Royal to Austin Intl - 9 mi
TCU: Amon G Carter to Dallas Forth Worth Intl - 29 mi
Iowa State: Jack Trice to Des Moines Intl - 41 mi
Kansas: Memorial Stadium to Kansas Intl - 57 mi
OSU: Boone Pickens to Tulsa Intl - 77 mi
WVU: Milan Puskar to Pittsburgh Intl - 79 mi
BU: Mclane to Dallas Fort Worth Intl - 109 miles
OU: Gaylord Family to Tulsa Intl - 132 mi
Kansas State: Bill Snyder to Kansas Intl - 136 mi

Possible Expansion Teams
Memphis: Liberty Bowl Memorial to Memphis Intl - 7 mi
UC: Nippert Stadium to Cincinnati/North KY Intl - 17 mi
Connecticut: Rentschler Field to Bradley Intl - 18 mi
BYU: Lavell Edwards to Salt Lake Intl - 48 mi
CSU: Hughes Stadium to Denver Intl - 73 mi
Houston: Hofheinz to Austin Intl - 160 mi (did not pick bush intercontinental, not int)
 
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Isn't it funny that is usually the last schools to get their ticket punched, that want to slam the four shut behind them?
Yup...and it's the loud mouth fans from said schools that always block you when you tell them to S T F U . That's ok..if I would have known this would be the outcome I would have done this a LOT sooner.
 

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