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- Aug 26, 2011
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They were negotiating. Apple upped their offer $2M per school. I am guessing they didn't see FOX pull the Oregon and Washington card at the last sec to sink the Apple deal. Stuff like this happens, and it is part of the negotiation for many businesses. These conference realignments are pretty much like cutthroat corporate negotiations. Apple simply got played this time. I am sure they will be more prepared next time.They weren't so savvy as to realize their lowball non-linear offer would cause the destruction of their intended target, were they?