You guys do realize that when people in Big 12 country think of New York, they don't really have positive associations with it? Purely from a media perspective, TV rights etc., our DMA and proximity to NY and Boston is a positive. As for perceptions of cultural fit? It's a huge negative. Add in the distance and it is certainly a mixed bag.
Cinci is helped by being in Ohio. It has lots of people, but they aren't seen as fancy rich folks eating caviar and drinking martinis, they wear jeans, baseball caps, drink beer and eat ribs. Memphis the same, although maybe too low class. Even the Florida schools probably fit well culturally. BYU is different because they are a bit too wholesome, but they love them some football and the girls are pretty. UConn isn't what it's perceived to be. It's very much a pizza, wings and beer place in the sticks, but they don't know that.
It's out biggest negative in my opinion. I think it affected the Louisville decision. You can say...but they took BC! Yeah, exactly, and FSU and Clemson knew they didn't want to repeat that. They wanted some good ole boys, and they sure got them.