My advice to the AD is to reach out to every season ticket holder, let them sit wherever they want to sit, no priority points BS. Give a free jersey, helmet, whatever for every four season tickets. Right now there is zero value to being a season ticket holder, and not much more in attending these games. Getting blown out by no name programs and spending 8 hours watching it unfold doesn't scream value or entertainment to me. In 2005 & 2006, when we all knew Dan O was gone and wins were going to be hard to come by we still had hope of winning each game, we knew the names across the field, played every game tough, and won a few we had no business winning, (Hi. Larry Taylor).
Right now there is no emotional payoff in attending these games other than, "I'm a fan and this is my job." That's not nearly enough for anyone who works all week and is looking for some recreation on a fall Saturday. This is not that difficult to put a competitive team on the field, lesser schools do it every year.
This sucks, and the AD needs to work very hard this off season.