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- Aug 28, 2011
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I think the BE needs to pay close attention to the UFC and their TV contract/ratings over the past 2 years. Not because they're comparable sports, but because what the UFC did is what many on this board want the BE to do. The UFC went from an almost-exclusive contract with SpikeTv (throw in a little Versus and Epix) to a national contract with the Fox network. After several years of consistency the UFC on Spike was a known commodity. MMA fans knew where to go to watch the UFC. Then the Fox deal comes along - big money, 4 events on BigFox and then a mix of Fx and FuelTv. Since the new contract began, the UFC's TUF ratings have taken a dive moving from Spike to Fx. The UFC is putting live events on Fuel that would have garnered 1-1.8m viewers on Spike......and those events are coming in at 150-200k (which generally break viewership records for Fuel). So the UFC got a boatload of cash and some national broadcasts, but noone watches Fuel (60m subscribers and tough to get in HD, if it's even available) and people don't watch Fx like they did Spike.
That is the stuff that gets me nervous about NBC. Every bar and sports fan in the country knows to turn to ESPN/ESPN2/ESPNU if they're looking for a random live sporting event. Going to a new station with a limited existing following/viewership will be painful at first - and I'm sure ESPN would do their best to forget/ignore us.
It's NBC.