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Message: [QUOTE="SECbbfan24, post: 4643560, member: 9360"] Dunne had a massive following prior to LSU (due to her gymnastics) but it definitely grew since college. She did social media and really expanded in that area during the pandemic and it stuck. Of course being an attractive female athlete obviously has added on to her value. Flaujae had a major following prior to LSU given her talents outside of basketball. Of course winning SEC freshmen of the year and adding a natty on top of it helps expand her brand more. Hailey Van Lith's following has nothing to do with LSU but I get why she is at LSU (Prior close relationship with Kim, chance for a deep NCAAT run, and obvious current NIL exposure from other prominent members on team) Reese (while well know in the basketball world prior to entering college) really took off since coming to LSU. I believe she had 70-80K followers when she hit campus and has exploded to millions of followers on IG/Twitter/Tiktok in like 8 months. LSU has an assistant on staff dedicated to NIL and managing it since Kim doesn't want to deal with it (has been vocal about not wanting to deal or learn about NIL). They work on getting opportunities for athletes and other passions outside of basketball. Football/Men's Basketball NIL is on another level... Its pretty much pay for play on steroids in those two sports. [/QUOTE]