Final Four TV ratings primer: Women's set for big numbers, men's likely to drop
With major stars, big programs and a title game on ABC, the women's Final Four is set up for big TV ratings. The men face a different story.
theathletic.com
Parity And Good Basketball Lead To Record Attendance For Women’s March Madness In First Two Rounds
For the second year in a row, the first and second rounds of women’s March Madness have set a NCAA attendance record, according to a tweet from the NCAA March Madness official account.
www.forbes.com
It really feels like women’s college basketball is at a tipping point in terms of popularity. Like Debbie Antonelli said, I wouldn’t be surprised if the Iowa-SC semifinal garnered the highest ratings of any game in the tournament in history