I have a few thoughts on this:
1. I think the fact that they play in the summer is a big part of this. I realize why it's important to play in the summer, but if we could ever get to a point where salaries can compete with Europe and change the W calendar, I think that would help a lot.
2. College sports are just different. There is tradition, rivalries, the crowds are different, the fact that the bands are in the arenas, it's just a completely different atmosphere. And frankly, a far better one.
3. Someone else touched on this, but for me, the incessant bitching about the W, the travel, the salaries, the All-Star game MVP trophy, and all the other complaining they do, is just exhausting. Are they paid the way they/we want? No! Do any of them seem to have any concept of basic business? Also, no. You can't get blood from a rock, yet, the players seem to think you can. Now-I get why they do it, for change, but it just never ends. The players don't even seem to like the league even a little bit. They all come across as hating their jobs and are very public about it. I wish I had endorsement deals and was making $200,000/year at 26 years old.
4. The basketball is amazing and I really enjoy the W, but it doesn't even hold a candle to how much I enjoy college basketball.
5. This year has been especially hard for me to enjoy the WNBA because of the BG situation.