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WNBA has a marketing challenge
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[QUOTE="Puppy Love, post: 3439098, member: 8101"] I’m in my 50’s and grew up watching sports with my dad...primarily the Yankees and the Giants. It probably would have stayed that way except my first marriage ended in divorce and I was devastated. I found solace watching sports on TV and I didn’t much care what team or what sport. This was the early 90s and there were a handful of women’s games on TV. I got hooked, Rebecca and company won the national championship and I stayed hooked. My point, though, is that young girls in my generation followed the rooting interests of their fathers and brothers. It takes media coverage and exposure to know there are other choices. Since media follows the money, it’s hard for this to change. If you want proof, look at the mediocre XFL games on national TV. These are mostly second or third tier players, but since it is the proven commodity of men and football, it’s on national TV. [/QUOTE]
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