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General Women's Basketball Forum
WNBA has a marketing challenge
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[QUOTE="Plebe, post: 3439063, member: 6927"] Ultimately this is a cultural problem. In large swaths of our current culture, it's more "cool" to either ignore or hate on WBB than it is to follow and view it. What really gets me is when I hear otherwise open-minded folks -- not your run-of-the-mill anonymous online trolls -- who use verbiage like "unwatchable" to describe women's basketball. It's one thing to say you don't like a sport. For example, I find golf and auto racing brutally boring. But "unwatchable"? Why does that slur get hurled at women's basketball in particular? Another thought: For many decades women's tennis fought against a similar mix of indifference and disdain. As tennis entered the Open era in the late 1960s, the same tropes and rationalizations we hear against WBB were used by the powers of the tennis world to justify relegating the women's matches to 2nd class status and offering prize money at only a small fraction of the men's. Through a variety of forces, most notably their own brazen activism, women players in the 1970s and 1980s succeeded in elevating their profile, popularity and prize money to be on par with the men's game. Of course, tennis is structurally a very different sport than basketball, but to me it's instructive to see how drastically the cultural sands shifted around women's tennis over a relatively short period of time. That gives me some hope that a similar thing can happen in other sports. [/QUOTE]
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