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General Women's Basketball Forum
WNBA has a marketing challenge
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[QUOTE="JoePgh, post: 3438934, member: 1131"] I think the basic problem is that guys in the 20-45 age bracket get a lot of enjoyment out of sitting in front of a TV, beer in hand, watching the NBA/NFL/MLB and fantasizing about how good they might have been, if only ... Whereas women in that age group get no satisfaction from any similar activity, even if it involves female athletes. Can you imagine that Rebecca Lobo or Jen Rizzotti would spend a minute watching WCBB or the WNBA if they didn't make their living that way? (Maybe Rebecca would if her daughters played the sport and were interested in the games.) Women have more important things to do, even for recreation, that don't involve nostalgia or fantasy about their grade school or high school athletic "careers". [/QUOTE]
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