Which Football and Basketball Programs Produce the Largest Profits? | The Boneyard

Which Football and Basketball Programs Produce the Largest Profits?

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http://businessofcollegesports.com/...ketball-programs-produce-the-largest-profits/

This is an interesting article. What I was wondering is how we could as the Big East capitalize on being basketball heavy and make it a positive instead of just insisting football will rule the world. Tickets, TV, Fan memorabilia, ? What else makes up the financial pie and how do we do better with what we have instead of trying to be something we are not or waiting until we dry up and blow away. I love college basketball. It is (to me) the most interesting sport to watch. This includes teams I dont even like. It is just a great spectator sport. Can we get creative and capitalize on what we are good at?
 
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