Since there is no way that anyone will come up with a decent name. Aresco should use that brain that he allegedly has and try to sell the naming rights to the conference.
Only instead of paying the conference money, the part of the fee would be buying advertising on TV during conference games or perhaps even signage within Stadiums.
Instead of the "America 12 Championship" it would be called the "Fed Ex Championship" and the winner gets the "Fed Ex Trophy".
Allegedly one of the few benefits of letting that skank Memphis into the conference was a cash injection from Fred Smith. But something tells me that was fool's gold.