This is so short-sighted as to be really sad, for a number of reasons.
1. I looked up this 97.9 FM station. They broadcast with a power of 3,400 watts. By contrast, WTIC AM broadcasts with a power of 50,000 watts, or approximately 16 times as powerful. I am willing to bet anyone a dollar that this 97.9 FM will not be able to picked up on a radio in, oh, say, for instance, Storrs! Where the university whose events they are broadcasting is located! And whereas AM radio stations like 1080 are more powerful at night (I was able to pick them up at night as far away as suburban Philadelphia) the same is not true of FM.
2. Unlike WTIC, this station as only one station. So if there are, as tomorrow, men's and women's games at the same time, we all know what will happen - radio (and its Tune In feed) will broadcast the men's game only, and only the UConn Huskies website will have the women's game.
I am curious what will happen to the other stations that were simulcasting the WTIC broadcast around the state, e.g. WILI in Willimantic. No comment in the press release about that.
All in all, very disappointing. If you want your university's athletics to get more attention, you want the strongest possible radio station broadcasting it, not one 1/16th the strength.