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Message: [QUOTE="Palatine, post: 3831833, member: 974"] There are reasons. Opportunity to increase the fan base. Generating a larger presence in a rich recruiting area. Opportunity to enhance and expand the brand in a major media market. Opportunity to increase merchandise sales. Raise the profile and image of the university in general. You may not find those reasons compelling. But they are "literally" valid. Plus, it's gives existing fanbase a chance to visit Mike's Pastry or other Hanover haunts. [/QUOTE]