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Message: [QUOTE="Rufus, post: 4393757, member: 7277"] Here are my thoughts on these topics: Money - I agree 100% Opportunity to play - Depends. The B1G and SEC have the best media coverage and ratings, so the NIL deals are likely to be better in those conferences. Even mid pack B1G teams have decent ratings with the advantage of being state flagship universities. This likely means they will have decent NIL interest from companies. Opportunity to be seen - See above. Minnesota is a state flagship in a metro area. There will likely be decent NIL deals in the Twin Cities. Who pays them the most? That’s where recruits will go. Access to playoffs - The P2 mid and lower tier teams can better sell at large bids. No need for Northwestern or Vanderbilt to win the conference, just don’t drop more than 2 games in conference and you are in the discussion. Other conferences can’t say that. Urban markets - Agree. I think USC will benefit the most of everyone. UCLA, Rutgers and Northwestern could potentially benefit greatly here as well. There is something to be said about being in the three largest media markets in the country. Prime TV slots - Disagree. The B1G just signed a record breaking media rights package that brands 12pm on Fox, 3:30 on CBS and 7pm on NBC. There will be an opportunity to brand the late night window with further western expansion too. Likewise, the SEC will have the 12pm, 3:30pm and 7pm windows branded on ABC and ESPN. Conference prestige - I think it still matters for at large CFP bids and maybe better NIL deals. Tradition - I agree. Most traditions have been/will be lost. [/QUOTE]

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