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Message: [QUOTE="bobbyinaz, post: 4348438, member: 3853"] While the USC/UCLA add increases these contracts by anywhere from 15-25% the real value is revenue thru the BTN. As long as cable stays alive, and both the NFL & SEC have linear TV deals in place thru 2033 & 2034 so it's probably here for at least another 10 years, the BTN carries a premium rate in the Los Angeles DMA (5.7MM TV homes) with possible increased fees in surrounding markets. At $1.50/month the BTN generates $8.5MM/month in revenues before any ad sales in the Los Angeles DMA with USC/UCLA So basically another $100MM/year. Also, the B1G schools own 40% of the BTN. That's why they make schools "buy" their way into the conference. Adding 2 more schools dilutes the existing school's shares but, if it increases the value of the shares then it's a plus. I don't have any idea how the addition of USC/UCLA changes the valuation plus or minus, but my guess is that a network that has the ability to provide live sports programming for 12+ hours across the country has a significant value [/QUOTE]