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Message: [QUOTE="Rufus, post: 4348317, member: 7277"] Other reasons the B1G wanted USC and UCLA - AAU Schools - Research revenue makes sport revenue look like chump change. Out of state student recruiting - Student populations are shrinking, stagnant or barely growing in the Midwest. 1 out of 5 students (20%) who go to another state to attend college are from California, New Jersey or Maryland. Adding USC, UCLA, Rutgers and Maryland means that kids in those three states will be further exposed to Big Ten schools and Big Ten schools will need those out of state students in the coming years. Athletic recruiting - The top three states for recruiting are Florida, Texas and California. The B1G was the only conference without a presence in at least one of those three states - until now. [/QUOTE]