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Message: [QUOTE="McLovin, post: 4348274, member: 9450"] I don’t understand the point of your post and it’s clear you don’t understand how sports brands work. The Cowboys haven’t been to a Super Bowl in decades but are still the most valuable NFL franchise. Yankees in the MLB have had a decade long drought. The Knicks…? All are the most valuable teams and assets to their respective leagues because of the BRAND, not their performance. Even if UCLA and USC are mediocre, their brand will continue to elevate the conference status because of the coverage and media exposure they get. Them being good obviously helps even more, but results on the field really don’t matter at this point. When they are good, it’s something for the media to talk about. When they are bad, also something for the media to talk about. The media will give more coverage to a 3-9 USC team than a 9-3 UConn team all day, every day. It’s just the facts. That’s why the BIG wants them. [/QUOTE]