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Message: [QUOTE="nelsonmuntz, post: 4347977, member: 833"] Xerox invented networking, object oriented programming, graphical user interfaces, the mouse, and the laser printer IN THE EARLY 1970's. Kodak was one of the most successful companies in American in the mid 90's. Look at both companies now. Times change. Just because some schools are at the top of the heap in 2022 doesn't mean they need to be 10 years from now. So two schools, one of whom, UCLA, has major budget issues with its athletic department, jump conferences to a league centered about 2,000 miles away. One of two things are true: 1) UCLA and USC bring much more value to the Big 10 than they are taking out, in which case why are they leaving? Why not just stay in the Pac 12 and monetize their value regionally? 2) The Big 10 is bringing most of the value to this relationship, in which case, why is the Big 10 doing this? If 2 is true, and I think it is, then it means this expansion is not about incremental revenue, it is about damaging the competition, in this case the PAC 12. [/QUOTE]