"Winning two college basketball national championships in two days drove revenue, visibility, and economic development for UConn and Connecticut, but for the university to reach the financial success of big-time athletics programs it will have to focus on football, experts say.
"To drive more revenue, UConn Athletic Director Warde Manuel wants to add another 10,000 seats to Rentschler Field — home of the university's football team — sometime in the next 10 years, generating an additional $2 million in ticket revenue.
"Such a major infrastructure investment to expand the facility's seating by 25 percent would have to be driven by ticket demand, which only will come if the team is performing at a top level, Manuel said."
http://www.hartfordbusiness.com/article/20140428/PRINTEDITION/304249936/1002
"To drive more revenue, UConn Athletic Director Warde Manuel wants to add another 10,000 seats to Rentschler Field — home of the university's football team — sometime in the next 10 years, generating an additional $2 million in ticket revenue.
"Such a major infrastructure investment to expand the facility's seating by 25 percent would have to be driven by ticket demand, which only will come if the team is performing at a top level, Manuel said."
http://www.hartfordbusiness.com/article/20140428/PRINTEDITION/304249936/1002