A history matters in marketing. To recruits and fans. Look at the "big" programs.Or you said that history matters in reference to their wikipedia updates. It's Fecunditying UMass. If UConn isn't kicking the **** out of them 20 years from now thats an indictment of everyone employed in the UConn athletic department until then.
Many of our fans obviously view us as an expansion franchise when we actually a very unique history. Fecunditying UMass is now one of the oldest FBS programs. I would have to do research to see where they stand.