UMass was already dying in the A10...
Mullins Center attendance has already been down hosting just 2300 for A10 stalwarts like Dayton; 2000 for Northeastern. They did draw 5000 against URI for a season high (and about the highest attendance in the last few season); but generally, UMass has drawn 2500-3500 fans a game in conference play. The opponents the fans "cared" about weren't drawing; the team wasn't winning and ultimately the with the way the league splits money (the teams that earn tournament units keep the majority of what is made) ultimately the move to the MAC will likely increase their revenues, be a league they can be more competitive in, in both Hoops and Football. While the A-10 is a better basketball league than the MAC, ultimately the move will likely be the best move they can make for the athletic department, with higher revenues and a path to being more competitive again.
I already posted the numbers once before but looking at the first four games from last year to this year:
2024
New Hampshire (3147)
Hofstra (3155)
NJIT (2157)
CCSU (2163)
Average: 2655.5
2025
Marshall (2256)
Albany (3025)
LeMoyne (2003)
CCSU (2743)
Average: 2506.75
The 2024 schedule was probably more attractive with Hofstra and New Hampshire vs Marshall & Albany and yet the attendance is only down 100 fans a game. Do I suspect the MAC opponent attendance will be down compared to the A-10 probably, but I don't think the numbers will be quite as far off as people think... St. Joe's was a long-time A-10 rival, but were they attracting "casual" fans to build the attendance beyond the 2500-3500 "hard cores"