Here is the way I see it. UMass is not just very bad, it is putrid. It is in the worst FBS conference and can't come close to sniffing a W. That is the reason no one goes to the games. I think the only way out of the crevasse is for UMass and donors to find enough cash to hire a proven coach but that would take serious $$. Maybe an FCS coach who can bring FCS talent with him. UMass isn't wowing recruits with anything else.
I thought joining the MAC was the best move but I had no idea the team with this lousy. The best path forward may be to drop to FCS and beg the Coastal for admittance. Who knows what happens after the P2 split off but there may be quite a bit of movement between FBS and FCS.
* As far as winless FBS history, UMass beat CCSU and Wagner last year, so it didn't beat any FBC teams in 2024 either.