The numbers you are missing at this point are TV ratings for Uconn versus the competition. While the potential household number is impressive, what are the actual ratings Uconn has achieved? Secondarily, what have the national TV numbers been versus the competing schools? Also, historically, what kind of ratings has CFB for the various conferences generated within the potential household markets?
I have searched for some of these but the best you come up with is not worthwhile and certainly not comprehensive enough to analyze (and don't help Uconn at all). Someone with inside access to media should be able to grab those numbers. These are the numbers that will drive expansion. Who adds the most real viewers. Who enhances the current ratings in the new markets the most. These are followed by, can I screw the conference more by adding this team or that team.
I think the potential eyeballs card played very well by RU with B1G may have been a 1 time shot.