We have a whole department working specifically on this with the players. Cole was selling merchandise all year, all the players had NFTs set up with the company UConn is partnering with
Which department exactly? You can correct me if this isn't true, but I don't think the NFT is associated with the school. Yes, the players are all involved (and I know they can't use the school marks anyways) but I doubt anyone in the AD brokered this on behalf of the players. If they did, that is what we need (and a lot more of), but I don't think they did.
I’m sure theres plenty going on that we doing see with what UConn is doing to take advantage of NIL, but the merchandise stuff Cole was doing isn’t going to cut it. I would be impressed if he netted low 5 figures. Word is that very top basketball players are getting like 800k+ a year through collectives etc. Football is obviously next level. Tennessee just got a commit from a high school qb based on what is supposedly an $8 million nil deal their collective put together.
Exactly this. I bought one of those Cole wristbands for $10/15 -- that ain't it. Neither are the NFTs which I'm sure netted the guys a few hundred bucks each if that.
Not saying we need to be on the level of a Tennessee/powerhouse football program, but as the flagship university in a state without pro sports teams, we should not be having this conversation right now. Donors/boosters needed to have been activated months ago, same with the local Connecticut businesses. As far as I can tell, the AD is not moving fast enough unfortunately and it will cost us eventually.