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It's the same circular illogic the dude from Locked on Big 12 initially used against UConn, claiming UConn didn't rank high enough in revenue, when we know it didn't rank higher because it didn't have P4 revenue. from this article, every program starts at 4x revenue and then the value is adjusted. UConn gets dinged for not being in a valuable conference while others get a conference bonus value. If UConn were in a power conference, it's value would probably be closer to 5x revenue or about 57th place. ($93m x 5 = $465m). And since revenue would also increase in a power conference it might bump UConn up to about 30th place ($130m x 5 = $650m). And so on....
"The revenue figures are from the Department of Education’s Equity in Athletics Data Analysis and the Knight Commission on Intercollegiate Athletics for the fiscal year 2023. The list is reflective of the current enterprise value of each program, starting with a base revenue multiple of four for all institutions, and then adjusting the multiple for variables, including conference affiliation, estimated NIL spend, school subsidies, number of alumni and other factors that can catalyze future revenue growth and profitability."
"The revenue figures are from the Department of Education’s Equity in Athletics Data Analysis and the Knight Commission on Intercollegiate Athletics for the fiscal year 2023. The list is reflective of the current enterprise value of each program, starting with a base revenue multiple of four for all institutions, and then adjusting the multiple for variables, including conference affiliation, estimated NIL spend, school subsidies, number of alumni and other factors that can catalyze future revenue growth and profitability."
