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UConn Athletics Department, IMG Announce 15-Year Contract Extension
The partnership has spawned things such as UConn women’s basketball coach Geno Auriemma’s ‘Holding Court’ podcast, a relationship with iHeartMedia Hartford’s 97.9 ESPN and IMG’s Social Plus platform. According to the release, UConn has made more than $17 million since partnering with IMG College Licensing in 1986.
The partnership has spawned things such as UConn women’s basketball coach Geno Auriemma’s ‘Holding Court’ podcast, a relationship with iHeartMedia Hartford’s 97.9 ESPN and IMG’s Social Plus platform. According to the release, UConn has made more than $17 million since partnering with IMG College Licensing in 1986.