Exactly this ^^^
Please don't have the guy talking about the Mohegan Sun seats, or talking to the kid about to kick a football for $100 gift cards!
AD Benedict, if you're reading this, and I know you are, please leverage his journalistic fame. Go to him during tv timeouts and allow him to chat about tidbits dealing with Randy Edsall / coaching staff members, player insights, formation insights, 3rd down conversion percentages, and a whole lot of things that one would come to expect from a top notch journalist.
Let the PA guy talk about the Mohegan Sun seats. Most people don't even know who that guy is...