UConn dramatically boosts ratings at SNY | The Boneyard

UConn dramatically boosts ratings at SNY

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CL82

NCAA Men’s Basketball National Champions - Again!
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SNY today announced that television ratings for those programs have increased significantly across the board in the Hartford-New Haven DMA.

In its inaugural season on SNY, the undefeated UConn Women’s basketball program has already experienced growth in popularity as the team’s television ratings have increased +14% in the Hartford-New Haven DMA. SNY’s Women’s basketball coverage is averaging a 5.14 household rating thru the first five games of the season versus the first five regional telecasts that aired last season. The network’s highest household rating of the 2012-13 season occurred on November 23rd when the Huskies defeated Marist College at the Paradise Jam tournament, and garnered a 5.86 Household rating. SNY’s next UConn Women’s basketball telecast is on Thursday, December 6th when the Huskies ranked 2nd in the country take on 10th ranked Penn State at 7:00pm.

The Men’s Basketball program is also off to a blazing start on SNY, averaging a 4.88 household rating in the Hartford-New Haven DMA for the 2012-13 season. The rating represents a +24% increase compared to the same period last year (3.92 household rating). The UConn Men’s basketball program’s next telecast on SNY is Friday, December 7th at 7:00pm.

The UConn Huskies Football team also experienced significant television ratings gains this season by posting a whopping +50% increase versus the 2011 season on SNY (3.10 HH rating vs. 2.07 HH rating). SNY’s highest rated UConn football game registered a 3.90 household rating when UConn defeated Louisville on November 24th.
I'll leave it to the resident media experts to digest these numbers, but it certainly speaks to UConn viewer loyalty especially given that MBB and Football are in 'down years.' The fact that the WBB draws at all, nevermind as well as it does, speaks volumes about the value of the UConn brand. Note that these are the Hartford/New Haven DMA so they do not reflect the western portition of the State.
 
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