UConn Branding

[CodyJ.]

Personally, I don't give a crap either way. The irony I'm pointing out is that you're killing the OP for a lame post while praising Jesus that HFD is back so you won't have to sift through this garbage. Meanwhile, back in reality, HFD has been whining about this for years now.

true. he has. but at least he puts some "facts" behind his thoughts. or at the very least explains himself. im not completely on board with him at all. I just think this board is more fun with him here.

 

[Husky25]

true. he has. but at least he puts some "facts" behind his thoughts. or at the very least explains himself. im not completely on board with him at all. I just think this board is more fun with him here.

Not so much.

 

[bmayuc]

There is a problem with what the school administration did by rebranding the school UCONN.

UConn is a nickname those from the school gave the University of Connecticut. What is the school? It's Connecticut's state school. CONNECTICUT.

People from Florida call the Gators UF, but you don't see them changing the school to UF. Those from Michigan State call their school STATE, but they aren't going to rebrand their school. The dumb idiots in charge in Storrs are just that, idiots. You want to turn other people off from the state school? Ok, let's remove their affiliation from the name of it. Residents of Connecticut like seeing Connecticut, not UCONN. UConn just screams second rate. It screams UMass. We are Connecticut, we are not a nick name.

why isnt the handle of the guy that started this thread "connecticut07"

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[Jimmy Serrano]

why isnt the handle of the guy that started this thread "connecticut07"

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I can't believe I missed that layup.

 

[freescooter]

I suspect you are complaining because there is nothing better to do on this beautiful Wednesday afternoon.

For years in the 90's, Michigan State had a Block "S" on thier helmets. Whether it was meant to stand for Spartans or State is debatable. A Q&D Internet search was inconclusive.

Nowhere on their uniforms does LSU state "Louisiana State University." LSU is prominant on the Basketball Uni's, Football helmets, and Baseball Uniforms (a Script "Tigers" in baseball banner font is also used). The official athletic dept website is http://www.lsusports.net/ and the School website is LSU.edu.

The University of Pittsburgh regularly goes by PITT and it is an official Logo of the sports teams. Their website is pitt.edu/, however "University of Pittsburgh" is on the homepage banner. In the late 1990's/early 2000, Pitt even tried to do away with the Pitt moniker and go solely by PITTSBURGH, but it didn't take. PITT is on their football uniforms, baseball uniforms, and (whatdayano?) their basketball uniforms.

Similarly, the University of Connecticut's website is uconn.edu/, with University of Connecticut prominantly displayed in the openning banner. The one thing I don't see, which is a shame, is that Athletics is not in the sub-banner with Academics and Arts & Culture. UConn's official athletic website is UConnHuskies.com

There are a number of other examples I could state, but do I really need to? If the new branding included just plain old CONN, would you still have an issue (Arizona used to go by 'Zona and Missouri still referred to as Mizzou)? The new logo resembles a wolf because wolf is in the Siberian husky's ancestory. The blue in the new logo because UConn's official colors are National Flag Blue AND White. The accent Red is not prominant, but most likely has to do with The National Flag shade of blue. Again. it is not prominent. The only thing that I have not bought into is the football helments. They look too Arena League to me (See: Iowa Barnstormers)

I actually agree with a lot of this. The new logo part is a crock, but the rest of it is pretty much on the button. the new logo was chosen becasue it was cheap, easy to reproduce, and wasn't intended to have any shelf life. That they ignored 75 years of tradition of having an all white husky is particularly aggravating (and not all huskies are masked. There are a variety of patterns within the Siberian Husky breed including All White. For those who claim th ecurrent one "is not a husky" as does Susan Herbst, I point out that while there are all white ones, no blue one has ever been identified either in captivity or in the wild. So if the goal was, as she and Warde argued, to be more realisitic, they failed entirely. much like their argument that current student athletes shouldn't be penalized for the sins of the past, this was a nonsensical argument, too). The red had nothing to do with National Flag Blue. Or if it did how do you explain the grey alternate? It just gave Nike another color to work with when they come up with the requisite "alternate" uniform someday down the line.

The basic point was that the new branding was utterly unnecessary, served no apparent purpose other than to earn some extra cash for Nike and was done with zero input from the greater University Community. UConn is the University of Connecticut. The names are used interchangeably. The fight song uses both.It refers to the UCONN Husky as well as the Connecticut Huskies, and even C-O-N-N-U. The Alma Mater is titled Old Connecticut and uses just Connecticut. For what its worth, those two are "official" representations of the University, too.

Oh, and you're right about the helmets. Iowa Barnstormers all the way. Though the late lamented (by maybe 2 or 3 folks) Wichita Stealth of the Arena 2 league was the one I thought of.

 

[Husky25]

I actually agree with a lot of this. The new logo part is a crock, but the rest of it is pretty much on the button. the new logo was chosen becasue it was cheap, easy to reproduce, and wasn't intended to have any shelf life. That they ignored 75 years of tradition of having an all white husky is particularly aggravating (and not all huskies are masked. There are a variety of patterns within the Siberian Husky breed including All White. For those who claim th ecurrent one "is not a husky" as does Susan Herbst, I point out that while there are all white ones, no blue one has ever been identified either in captivity or in the wild. So if the goal was, as she and Warde argued, to be more realisitic, they failed entirely. much like their argument that current student athletes shouldn't be penalized for the sins of the past, this was a nonsensical argument, too). The red had nothing to do with National Flag Blue. Or if it did how do you explain the grey alternate? It just gave Nike another color to work with when they come up with the requisite "alternate" uniform someday down the line.

The basic point was that the new branding was utterly unnecessary, served no apparent purpose other than to earn some extra cash for Nike and was done with zero input from the greater University Community. UConn is the University of Connecticut. The names are used interchangeably. The fight song uses both.It refers to the UCONN Husky as well as the Connecticut Huskies, and even C-O-N-N-U. The Alma Mater is titled Old Connecticut and uses just Connecticut. For what its worth, those two are "official" representations of the University, too.

Oh, and you're right about the helmets. Iowa Barnstormers all the way. Though the late lamented (by maybe 2 or 3 folks) Wichita Stealth of the Arena 2 league was the one I thought of.

You might be right about the gray, but there is also red in a number of the current uniforms. The blue (and white) is the same shade as our national flag. The national flag also has red. It is not a far leap from there to assume the red was hijacked to match the Stars & Stripes.

Regarding your comment of there not existing a blue husky in the wild or in captivity, that's a non-starter. There was blue in the old logo too, but only to provide limited detail to the happy cartoon samoyed face. I think the additional blue is because the official school colors are equally N.F. Blue and White. Additionally, I suspect the reason the logo prior were only black and white is because of the creation/reproduction techniques of designer colors are now less cost-prohibitive.

The rebrand has more behind it than just unifying the school's athletic programs and uniforms. It also has to do with money (Obviously. Everything does nowadays.). THey are expecting a revenue bump because most of us (I probably won't for a while though. My Block C football T-shirt will suit me just fine. I rarely purchased anything with the old logo to begin with), as alumni and/or fans, will need to outfit ourselves with the new brand.

 

[HobokenHusky]

When I tell anyone where I went to school; job interviews, friendly discussion, whatever, every time since I graduated (2007) if I say "Connecticut", they look confused and then ask back "UConn?" Without fail, every time. I have completely stopped using it and just say UConn. Now no one looks confused when I say that.

We are UConn, according to basically everyone, whether you want to believe it is true or not. This decision was not made on a whim. Deal with it and move on.

 

[freescooter]

Regarding your comment of there not existing a blue husky in the wild or in captivity, that's a non-starter. There was blue in the old logo too, but only to provide limited detail to the happy cartoon samoyed face. I think the additional blue is because the official school colors are equally N.F. Blue and White. Additionally, I suspect the reason the logo prior were only black and white is because of the creation/reproduction techniques of designer colors are now less cost-prohibitive.

The rebrand has more behind it than just unifying the school's athletic programs and uniforms. It also has to do with money (Obviously. Everything does nowadays.). This is an additional revenue bump because most of us (I probably won't for a while though. My Block C football T-shirt will suit me just fine. I rarely purchased anything with the old logo to begin with), as alumni and/or fans, will need to outfit ourselves with the new brand.

The "no blue" huskies comment was meant mostly tongue in cheek since Susan and Warde made such a big thing about how the old version "wasn't even a husky." But it maintained 75 years of tradition of having an all white husky, something they ignored with their re-brand. I just think they are generally disrespectful of UConn's history and traditions, and while I like some of what they are doing, I don't like how they do things. In a University it is almost a matter of pride that you get buyin from the various constituencies. They are regularly ignoring that. And it is more aggravating when they do something poorly like this re-brand thing.

 

[uconnell]

The "no blue" huskies comment was meant mostly tongue in cheek since Susan and Warde made such a big thing about how the old version "wasn't even a husky." But it maintained 75 years of tradition of having an all white husky, something they ignored with their re-brand. I just think they are generally disrespectful of UConn's history and traditions, and while I like some of what they are doing, I don't like how they do things. In a University it is almost a matter of pride that you get buyin from the various constituencies. They are regularly ignoring that. And it is more aggravating when they do something poorly like this re-brand thing.

Sorry, both Warde and Susan are wrong as I have argued that there is a white Siberian Husky. It annoys me no end when people make statements about which they know nothing. Just to check I went to a Siberian Husky breeders site, there are many, to double check. I, too liked the old white husky, the new one would have been great all white instead we get Donald the blue dog and there isn't any blue marked husky dog.

 

[Dooley]

I don't care if we call ourselves Flippity Flappity Dog Poop. UConn will get to a new conference once the football program wins 7-8 games, fans go to games and spend lots of money traveling to away games and buying new merchandise, basketball is back in good championship academic standing, and we are either in, or on the verge of being in, the AAU.

 

[UConnDan97]

In terms of the logo, I definitely know where I stand. In terms of the branding of UConn instead of Connecticut, I have mixed feelings. When I'm talking to a stranger, I almost always say that I "went to UConn." When I'm talking to a business associate or I'm on a job interview, I always say, "I attended the University of Connecticut" without fail. So I guess I've chimed in so that I can announce to the world that I am non-committal....fantastic!...

 

[Dann]

I realize I am never going to win this but it's fun arguing it. That's for sure. I think it's time for a recruiting chart, post.

 

[J187Money]

For business I say that I got by MBA from Columbia. Problem solved.

 

[Dann]

Baylor puts out a 1 min vid to tease new unis. We are simply not capable of this...

http://footballscoop.com/news/9794-video-baylor-releases-a-new-uniform-teaser

 

[Husky25]

Baylor puts out a 1 min vid to tease new unis. We are simply not capable of this...

http://footballscoop.com/news/9794-video-baylor-releases-a-new-uniform-teaser

Not impressed. Baylor is not rebranding. They are just adjusting style. You're now just looking for reasons to b1tch.

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[Dann]

Not impressed. Baylor is not rebranding. They are just adjusting style. You're now just looking for reasons to b1tch.

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Glad your not impressed. Other BCS schools did this type stuff also. But not uconn. We had a press conf in front of 50 kids in our basketball arena and did all jerseys and not a special football thing. Remember football drives the bus everywhere accept at uconn.

http://m.youtube.com/#/watch?v=fTqDYL0VHEY&desktop_uri=/watch?v=fTqDYL0VHEY

http://m.youtube.com/watch?feature=related&v=_q2juQWuoew

Black unis. Nfl cut boy! Poop like that clearly sells so that's why we don't do it.....the best to date was navy last year. Meanwhile we still have a line on the side of our jerseys that's not a football line and its just awkward. Congrats.

 

[RMoore1999]

Are u kidding? Do u have any clue what I have spent the past 2 years ranting about?

I think you should go back to work warde, your school is falling apart because of u.

It's not Warde's school. Or Susan's. One way or another they'll both be gone sooner or later. As an alum, lifelong resident and fan, it's MY school. And yours. And all the other alums, residents and fans. Many of us are emotionally invested. But the adminstrative leadership is not. Sad, but the simple reality. Hopefully sooner or later they are able to add value as it relates to athletics.

 

[CAHUSKY]

Sorry, both Warde and Susan are wrong as I have argued that there is a white Siberian Husky. It annoys me no end when people make statements about which they know nothing. Just to check I went to a Siberian Husky breeders site, there are many, to double check. I, too liked the old white husky, the new one would have been great all white instead we get Donald the blue dog and there isn't any blue marked husky dog.

They didnt say there arent white huskies. They said our mascot wasnt a husky, which it wasnt. The artist who drew the logo based it on his Samoyed.

 

[Kingspoint]

GO YUKON!

 

[freescooter]

They didnt say there arent white huskies. They said our mascot wasnt a husky, which it wasnt. The artist who drew the logo based it on his Samoyed.

Nor are there blue ones. That was their "justification" for changing one of the most identifiable logos in college athletics into one of the most generic. You walk into a gathering with the old logo and everyone knew it was UConn. I've had it happen in Florida. I've had it happen in New Orleans, in LA, in Portland Maine and Portland Oregon and even in Madrid Spain. People recognized that logo as representing UConn. Whether it was an accurate depiction of a husky is irrelevant. It has been replaced by a piece of clipart, and clipart that ignored UConn's tradition on top of that.

 

[freescooter]

As for Susan and Warde, don't be shocked if she is in the mix for the next ACC opening or the next Big opening. Warde is out of here as soon as he finds the right gig. He didn't take this job to run a mid-major department. If he gets out soon, both he and UConn will both be better off.

 

[uconnell]

They didnt say there arent white huskies. They said our mascot wasnt a husky, which it wasnt. The artist who drew the logo based it on his Samoyed.

Have to disagree, there are shaggy hair Huskies that are called woolies. They have much more hair than most Huskies, caused by a recessive gene.

 

[BHusky]

Have to disagree, there are shaggy hair Huskies that are called woolies. They have much more hair than most Huskies, caused by a recessive gene.

The point wasn't that there are actually "wooly" huskies out there with longer/shaggy coats. The point is that the artist who created the previous Husky logo drew it based on his dog which was half samoyed. So it was not based on a true rendition of a husky.

And to get really technical about Wooly Huskies, long hair on Huskies is considered a fault if the dog has it because it collects clumps of snow. So we either had a half samoyed husky logo or a husky with a genetic defect as it relates to working husky dogs.

 

[huskymedic]

The point wasn't that there are actually "wooly" huskies out there with longer/shaggy coats. The point is that the artist who created the previous Husky logo drew it based on his dog which was half samoyed. So it was not based on a true rendition of a husky.

And to get really technical about Wooly Huskies, long hair on Huskies is considered a fault if the dog has it because it collects clumps of snow. So we either had a half samoyed husky logo or a husky with a genetic defect as it relates to working husky dogs.

Someone mention a Husky with a genetic defect?

 

[CAHUSKY]

Have to disagree, there are shaggy hair Huskies that are called woolies. They have much more hair than most Huskies, caused by a recessive gene.

No one said there wasn't. The point was that the old mascot was, by the artists own admission, patterned after his own samoyed. You may think that it was fine that we had a samoyed as our representation and should have kept it but to say it was a shaggy breed of husky is untrue.