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Exactly. Brands not markets.
Stanford is one of the most powerful universities in the world. If they want to flex their muscles they could get in. BC doesn’t have that kind of juice.
That's how I see it. And the question for Stanford is do they really need to compete at that level in athtletics given all of the cost and uncertainty surrounding that. Their academics and influence surpass the need for top fligtht athletics......I suspect.
Look at the cost at PSU to relieve Franklin. Look at the distraction and possible cost to jetison BB at UNC.