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[QUOTE="huskymedic, post: 3289527, member: 549"]
[URL unfurl="true"]http://m.kusports.com/news/2019/oct/03/how-kansas-landed-snoop-dogg-late-night/[/URL]

>>Credit KU’s apparel partner, Adidas, for doing a lot of the heavy lifting. Snoop Dogg is a part of the Adidas entertainment family, and those ties certainly helped KU bring him to Lawrence for Late Night.<<

>>Geren said the money to pay for Snoop’s appearance comes from a clause in the contract between Kansas Athletics Inc. and Adidas that sets aside $1,100,000 annually for a “Marketing Fund” that covers “mutually agreed upon activations, including, but not limited to, the University/Adidas internship program, events, adidas signage and adidas strategic brand initiatives.”

Geren said Snoop’s asking price, which he did not know, was negotiated between Adidas and the rapper’s representatives. According to bookingentertainment.com, a booking and event coordination service that also provides estimates of how much it costs to book many popular entertainers, Snoop Dogg typically requests a fee of $150,000 or less for performances like Late Night.
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