When UConn won the National Championship, Kemba threw out a first pitch at Yankee Stadium in 2011 and Shabazz Napier threw out a first pitch at Fenway in 2014. Combined with the Sweet 16/Elite 8 takeover of MSG, there is no denying UConn's reach into 2 top 7 (I recall Boston dropping one spot) media markets.
In fact, On my drive from Preston to New Haven to catch the train for the '14 tourney, WEEI (who is infamous for downplaying college sports in favor of the pros) was railing against BC for letting Napier get away (The old Bob Lobel, "Why can't we get players like that?" deal). It started with Mike Mutnansky, UConn grad, and Lou Merloni (Incidentally, Providence College) and continued with Michael Holley doing the same thing. Jim Calhoun was a call-in guest that afternoon as well. They asked him about 1999, when he told the team he had no idea why Duke was favored because UConn was the better team. He also said he had no doubt that UConn was winning that night either. It was also the day that Calhoun also famously called Calipari a "bulls__ter."