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Do you mean a market that couldn't care less about basketball?? If so, you have no clue about Dallas.
Football will probably alway rule Texas but to suggest the market of Dallas doesn't care about hoops is one of the most ignorant sports claims ever. Dallas, and Houston, consistantly produce as many D1 basketball players as any markets outside of NYC and Chicago. The Mavs just this year ended the longest sellout streak in major professional sports at 600+ games. A few years ago the NBA Sll-Star was at Jerry World and nearly 100,000 showed up. So yeah, I guess the market doesn't care about basketball.
As far as SMU goes, Dallas doesn't care about SMU sports for the most part because Dallas is a pro sports town. The only way SMU gets attention is by winning, and winning against schools that people care about like UConn, Cincy and Memphis. That's why people in Dallas started to take notice when we hired the Legend. He changed everything about basketball at this school. This isn't a flash in the pan, the program has staying power. The money has been invested in Moody, the staff and our practice facility. Moody is soldout of season tickets and there is a waiting list. Our 2017 class is better than any LB had and if we land Mike, who is visiting today, we are loaded.
I hope everything you typed is spot on. We need strong siblings to build a strong conference. Gotta start winning some tourney games though(along with UConn). That's when teams get noticed nationally. It would be thrilling as a fan to win a couple tourney games again.