This is going to be an amazing implosion | The Boneyard

This is going to be an amazing implosion

I normally like my ignorance to be harder to discover, but what the heck is "The Athletic?"
 
businesslawyer said:
I normally like my ignorance to be harder to discover, but what the heck is "The Athletic?"
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A website that covers sports nationally and locally. They have hired hundreds of writers. Funded by Priate Equity - it’s ad free and costs from $20-$50 a year to subscribe.

For example they hired David Aldridge from Turner to be the editor for Washington DC. They have beat writers for the Nats/NFL/Caps/Wizards and now the Mystics is seems. They have built it out in a bunch of cities.
 
So it's the web version of the old "The National" daily sports newspaper.

Yeah, that won't last long.
 
The Athletic has been around a few years. I don't subscribe but catch their free articles once in a while and generally it's lights out better than something you would get on espn or SI.

I think Whaler point is that they're starting to spread themselves to thin in an effort to provide coverage to something like the wnba like its the nba.
 
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huskymedic said:
It's worth the nominal subscription... if you have time to read what they put out. The folks that write for The Athletic are not unknowns.
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The National was awesome.

I subscribe to The Athletic when they cut it to $20 for the year.

It’s good. No way the model doesn’t collapse - look at fairly serious sportsfans here not even knowing what it is. And if the older fans aren’t paying the younger fans certainly aren’t.
 
noeynox said:
The Athletic has been around a few years. I don't subscribe but catch their free articles once in a while and generally it's lights out better than something you would get on espn or SI.

I think Whaler point is that they're starting to spread themselves to thin in an effort to provide coverage to something like the wnba like its the nba.
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My point is you can’t pay $2 million dollars plus travel to WNBA beat writers and ever generate a profit.

It’s just setting PE money on fire and I worry a lot of these writers are never going to find a decent wage when it collapses.
 
Fishy said:
It's an amazing publication. I subscribed so early that they sent me a tee shirt.

I will miss it when it's gone in about 18 months.
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I have the t-shirt too. Pretty sure I subscribed when you tweeted out the $20/yr and t-shirt deal when they launched the national college football writers.
 
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Interesting that a program as popular as Bama still has problems generating enough interest in ‘mainstream’ media
 
whaler11 said:
My point is you can’t pay $2 million dollars plus travel to WNBA beat writers and ever generate a profit.

It’s just setting PE money on fire and I worry a lot of these writers are never going to find a decent wage when it collapses.
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You’re assuming the writers are doing the W full time. It could be a way to repurpose winter writers during the summer, or it could be: cover the W 15 hours a week and then other stuff the rest of the time.

The Athletic also features the great FauxPelinis advice column.
 
Um, how is the this conference realignment related?
 
CL82 said:
Um, how is the this conference realignment related?
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you mean other than the five times we’ve covered your question?

there is no conference realignment - we’ve been talking about the future of media for at least three years.

the only two people stupid enough to think they having a CR discussion are floog and the dood
 
whaler11 said:
you mean other than the five times we’ve covered your question?

there is no conference realignment - we’ve been talking about the future of media for at least three years.
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My bad, I guess. I thought this was just you randomly pissing on a business decision to cover WNBA games rather than "a discussion of future of media."

whaler11 said:
the only two people stupid enough to think they having a CR discussion are floog and the dood
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Ah well that would be the non-key tweet thread which is dedicated to that level of nonsense discussion.

In any event it kind of seems like that discussing WNBA converage would be a better fit on the WBB board, but by all means carry on.
 
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whaler11 said:


Maybe an MISL rollout is next
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I don’t get this post. Motorsport fans don’t buy subscriptions?

If they can pay a writer by the article to cover pro bass fishing and they can get enough subscribers to make a profit then why not?
 
ZooCougar said:
I don’t get this post. Motorsport fans don’t buy subscriptions?

If they can pay a writer by the article to cover pro bass fishing and they can get enough subscribers to make a profit then why not?
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Bass Fishing...how about Pro Waterskiing or Superboats Racing...I might subscribe then!!
 
People are figuring things out...
mediaoperator.substack.com

Substack

Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.
mediaoperator.substack.com mediaoperator.substack.com
 
The article mentions London....The Athletic is advertising all over the London underground.

Every car has a 50% off advert.
 
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huskymedic said:
People are figuring things out...
mediaoperator.substack.com

Substack

Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.
mediaoperator.substack.com mediaoperator.substack.com
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Fishy said:
The article mentions London....The Athletic is advertising all over the London underground.

Every car has a 50% off advert.
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The biggest lie is $64 per sub. Unless they are selling the data on subs for $34 a head.

They have a full time West Bromwich Albion beat writer. The coverage is amazing and I’ll gladly pay the $30 or $40 a year for the 5-6 writers I read consistently but it seems impossible they can pay that many writers and ever get to black. The market has clearly spoken - it prefers garbage content for free over paying for quality.
 
I don't subscribe any more - just didn't have any value for me.

But we know what the goal is with The Athletic.....

Borrow, borrow, borrow, cash out, watch as it implodes and gets written off by Verizon or Viacom or whoever was dumb enough to buy it.
 
Fishy said:
I don't subscribe any more - just didn't have any value for me.

But we know what the goal is with The Athletic.....

Borrow, borrow, borrow, cash out, watch as it implodes and gets written off by Verizon or Viacom or whoever was dumb enough to buy it.
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I just remembered - I was a subscriber to Joe Posnanski’s blog... then we got an email - the Athletic added him and we either got a free year or our current sub was extended by a year for free. So you can cancel Joe’s $3/mo site and get him for free at the Athletic.

But sure they get $63 a sub and the sub numbers are totally legit.
 
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