This guy knows what Geno's recruiting problem is...

[Icebear]

"The UConn women’s basketball team will survive; they’ve recruited three of the top 10 high school players in the country for their 2012 team. However, the team would have a roster of even higher quality if they had succeeded in their marketing efforts."

Yes, because in order to say that you have done your job in recruiting, you need to obtain more than 30% of the top ten players in the country...

I guess signing a contract producing national coverage with SNY is bad marketing.

 

[Huskymaniac]

The guy who runs the umess website said it was a classless act to drop public television for SNY. Perfect example of an obsession and the old saying that haters are gonna hate. Because, you know, growth and taking the opportunity to increase exposure is just so classless.

 

[ursusminor]

He also thinks UConn is in the middle of nowhere. While Storrs is in the middle of a rural area of Conn. Boston is an hour and a half away in one direction and NYC is 2 hours in the other.

I think people forget that although Storrs is rural, Connecticut is small. There are "suburbs" of NY and DC that are a longer commute to the city than Storrs to Hartford or Providence or Boston.

 

[Icebear]

If you drop out the Uconn references (which the author put in just as a tie to his theme) the article is correct but rather boring. Not only universities, but prep schools, have been using business strategies in marketing their product to both all students and to specific 'classes' of students including athletes. This is a B2B publication so the real point of the article is to suggest to marketing firms that they target local schools as potential clients.

Actually, I don't think the article is correct. It made several marketing mistakes. It confused general market values with a specialized or niche market, elite Div. 1 WCBB. These are not always identical.

Further he failed to identify secondary characteristics which may and do have significant impact on niche markets. In this case those could include playing time available, desire to be a focus player, desire to play for a NC, playing for a premier coach, etc. He, also, has errors of fact. Reimer is headed to ND, not UNC.

He would likely have gotten a weak grade in a college marketing course for anything after the premise that schools need to know marketing skills.

 

[RegisteredUconn]

Some yahoo needs a story, sees headlines that UConn lost to prized recruits and puts together some garbage. I do hope it goes in his resume with the obvious addendum sticky-note that he has no clue about UConn's excellent high level recruiting program.

I feel certain that readers here will quickly discern that my question below has every bit as much to do with the post to which it responds as the pseudo-article does with Geno & Team's recruiting...and is almost as funny.

Q: What's brown and sticky?
A: A stick.

 

[MilfordHusky]

"Inter" means between and "nets" are nets. Holy crap, how did I miss it?!?!?! He was a coach for something that goes on between nets. Basketball games occur between nets. Therefore he could coach basketball. That explains the authoritative tone of the article and his spot-on his insight into the mindsets of basketball players. How could I have missed that?

Yep, I never thought of the hyphen before, but inter-net is right.