It's always going to be hard to fill the student section for 12:00 starts. I'm only a few years removed from being a student and very, very few people want to go to these games, especially not when you have to get up at 9 and leave at 10. The student section is usually much more full for night games and 3:30 starts. If every game were a night game or late afternoon start you'd get a lot more students there.
It's a sad fact that I didn't want to bring up during CR talk but most UConn students don't care about UConn football at all. About 50 of my friends went to homecoming to tailgate and not a single person actually went to the game. Most of them said short of paying them $100 to go, they won't ever be at a UConn football game.