The Funster
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Great thread and some good insights. Thank you. A couple of points/questions
The BTN is going to need content and while football drives the bus, the other content could develop into an untapped nice little side business. IMO, there isn't any a reason an agressively marketed conference network couldn't make money by creating demand for it's olympic sports. Basketball, obviously, but what about baseball, softball, soccer, swimming...there are a dozen niche markets that the B1G can develop that, even if they are revenue neutral, generate interest in the conference. I'm involved in travel fastpitch softball and myself and many others have noticed that ESPN has begun showing a lot of SEC games. Those games are seen all over the country and because of that how many girls dream of playing for Bama or LSU or one of the other SEC powerhouses. I watched FP on the BTN as well and isn't there a tangible benefit to marketing those games so thousands of girls dream of playing for a B1G team? The same with soccer, etc. Maybe there isn't big $$$ but you can sell the conference brand which benefits the future because you can raise the level of athletics and the inteelectual pool and who knows, maybe you can make some nice side money when people decide they want to watch other sports. I thought the hidden value to the ESPN/ACC deal could be realized if they partnered to make the ACC more desirable for the best student athletes to attend an ACC school. "I grew up watching (ACC/B1G, etc) sport X so when it was time to choose a college I chose ACC/B1G school."
Secondly, and I'm not a lawyer, but I can't see how they can ever pay college players in the big revenue sports. If they pay one group doesn't Title IX dictate that ALL players have to be paid? And, if schools break away won't they get hammered with antitrust suits? It just seems to me that moving on either of those issues (or both) would be like opening up Pandora's box. The downside of doing so would far outweigh the slim chances of successful implementation of either pay for play or breaking away from the NCAA or both.
The BTN is going to need content and while football drives the bus, the other content could develop into an untapped nice little side business. IMO, there isn't any a reason an agressively marketed conference network couldn't make money by creating demand for it's olympic sports. Basketball, obviously, but what about baseball, softball, soccer, swimming...there are a dozen niche markets that the B1G can develop that, even if they are revenue neutral, generate interest in the conference. I'm involved in travel fastpitch softball and myself and many others have noticed that ESPN has begun showing a lot of SEC games. Those games are seen all over the country and because of that how many girls dream of playing for Bama or LSU or one of the other SEC powerhouses. I watched FP on the BTN as well and isn't there a tangible benefit to marketing those games so thousands of girls dream of playing for a B1G team? The same with soccer, etc. Maybe there isn't big $$$ but you can sell the conference brand which benefits the future because you can raise the level of athletics and the inteelectual pool and who knows, maybe you can make some nice side money when people decide they want to watch other sports. I thought the hidden value to the ESPN/ACC deal could be realized if they partnered to make the ACC more desirable for the best student athletes to attend an ACC school. "I grew up watching (ACC/B1G, etc) sport X so when it was time to choose a college I chose ACC/B1G school."
Secondly, and I'm not a lawyer, but I can't see how they can ever pay college players in the big revenue sports. If they pay one group doesn't Title IX dictate that ALL players have to be paid? And, if schools break away won't they get hammered with antitrust suits? It just seems to me that moving on either of those issues (or both) would be like opening up Pandora's box. The downside of doing so would far outweigh the slim chances of successful implementation of either pay for play or breaking away from the NCAA or both.
