It's going to be a win for The PE, and a loss for UTAH.The private equity is going to monetize everything fans experience
Ticketing, pricing etc
Concessions
Corporate sponsorships
Brand licensing and trademarks
Fan engagement
I should clarify, it is a risk for the equity but for Utah it's a win
So my response is changed a bit. It's not win win
The equity firm might make a return, but in order to achieve this, the University has to turn that money into winning programs and win big.