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Message: [QUOTE="MexicoHusky, post: 4445120, member: 6438"] In retrospect the book promotion was a bit odd. More than just annoying. Odd. Nike/ESPN really isn't in the business of book sales or publishing. At least not that I know of. I assume the revenue generated from 1 book is pretty insignificant as far as their bottom line is concerned. Phil Knight certainly doesn't need the $$. Walton was 100% on board in his promotion. At times it felt like he pushing the prepared talking points about the book. Why was it so important to push this book. Frankly, I don't really care about Phil Knight or his story. He sold shoes. He didn't build the railroads. Was all the promotion to satisfy Knight's ego?... maybe I'm reading too much into things. But I thought it was odd. [/QUOTE]