I think the essential point is that while the women's tournament may not make a profit for the NCAA, it is profitable to someone (ESPN, CBS, or their advertisers) and is therefore "earning its keep". It is not being run as a sop to Title IX or as a "be nice to the girls" gesture.
To use your sugar/candy analogy, suppose you have a candy package that you could sell for $5, but you choose to bundle it into a huge product that you can sell for $1,000. Skeets buys your $1,000 product and chooses to re-sell the $5 throw-in product to me, making some money for himself. I then add some flavoring and sell the up-flavored candy to the public for $10, and make some money for myself in the process. You don't see any revenue from me, and you don't actually "see" any money from Skeets beyond the $1,000 that he paid for the blockbuster product package. But for some reason, you do incur some minor costs to help me sell my candy, and it suits your political interests to claim that since those costs exceed your revenue, you are losing money on the throw-in product and should be therefore applauded for your corporate good will.
In fact, if you sold your major product for $995 and your candy for $5 (unbundled), then you would have to acknowledge that the $5 is revenue from the candy product, and when that is added in, the candy is profitable to you on its own terms. But since you get $1,000 either way, you would rather plead that all of that revenue is attributable to your main product, and the candy is being sold only as a charitable obligation, so you can't be expected to support it in a reasonable way.
Back to the real world: if the NCAA were the direct recipient of the $34 million that ESPN paid for the broadcast rights to the women's tournament, it would be even harder for them to explain to the public why the gym facilities provided to the women were so inferior to those of the men. By packaging the men's and women's tournaments together, they can promote the fiction that the women's tournament loses money, so of course they can't expect to have remotely comparable facilities.