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Message: [QUOTE="UcMiami, post: 3916819, member: 199"] I think it probably dates back to when NCAA first took on the sponsorship of WCBB and it was very small potatoes as were all the other sports, while the men's tournament had already taken off. It never got changed because ... Conference media deals used to only include FB and mens basketball - that is why Uconn could sell the rights to women's basketball first to CPTV (first such deal in women's basketball) and then to SNY. When the new contracts were signed for the new AAC and BE and for the other major conferences they all included the women's basketball rights, so SNY had a choice of working out a deal with ESPN and then FOX, or cancelling their contract with Uconn. Luckily they worked out deals but it is a negotiation each year. [/QUOTE]