The prior owner of the 'Canes, our old friend Mr. Karmanos, I believed owned the marketing rights to the Whalers from when he moved the team to Raleigh. He actually used the name Whalers (and a very similar color pattern) for an OHL team he also owned in Michigan called the Plymouth Whalers that played at the Compuware Arena (the company he created). By selling the OHL team in 2015 (the team relocated to Flint MI), the arena (now owned by USA Hockey as their primary development location) and the Canes, it appears he no longer controls the Whalers brand.
The good news is that Carolina's new owner finally acknowledges that the Hartford Whalers used to exist. That said, Dundon is likely doing this to generate some positive press for his $500 million investment after all of the bad press surrounding the sale of the 'Canes, which include the team moving to Quebec City. Dundon and the NHL now appear to be committed to keeping the team in Raleigh for the foreseeable future.
Nevertheless, its still insulting. The Whale and Hartford should not be separated.