+1000, but it is actually more binary than that. If the P2 try to cut the market size down too much, the product will collapse completely. The fans of the major programs won't care nearly as much about the sport if it is no longer a major sport, which it won't be if it shrinks to 20 or even 40 programs. College football, and college basketball, is as big and popular as it is because almost every American has a direct stake in the sport. If the P2 takes away 25% of the fanbase by cutting them out, the sport might find out it has actually taken away 50% or 75% of the fanbase.