OT: The athletes who CAN get paid endorsements -- the cheerleaders

[Argonaut]

A really interesting story from the NYT about college cheerleaders and their ability to earn money from endorsements and social media since cheer is outside the jurisdiction of the NCAA.

"Long-held rules governing amateurism among college athletes do not apply to cheerleaders, meaning they can sell autographs, appear in commercials and wear their cheer uniforms while promoting products as social influencers, without fear of being disciplined."

The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders (Published 2020)

Because cheerleading is not governed by the N.C.A.A., its participants can sign lucrative endorsement deals that would lead to punishment for most college athletes, including soon-to-be N.F.L. and N.B.A. millionaires.

www.nytimes.com

 

[RoadWarrior]

A really interesting story from the NYT about college cheerleaders and their ability to earn money from endorsements and social media since cheer is outside the jurisdiction of the NCAA.

"Long-held rules governing amateurism among college athletes do not apply to cheerleaders, meaning they can sell autographs, appear in commercials and wear their cheer uniforms while promoting products as social influencers, without fear of being disciplined."

The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders (Published 2020)

Because cheerleading is not governed by the N.C.A.A., its participants can sign lucrative endorsement deals that would lead to punishment for most college athletes, including soon-to-be N.F.L. and N.B.A. millionaires.

www.nytimes.com

Argonaut, thanks for posting this. I read it earlier and was going to post it myself. I think that it is a harbinger for what could happen once the Name, Image and Likeness policy is ultimately enacted. I also wondered if it might lead to recruiting advantages in the sense that going to a school with a "Powerhouse Brand" might induce certain athletes to favor one school over another. With respect to Women's College Basketball, it might lead to a dual win. Go to the school (UCONN) with both the best coaches and the greatest notoriety.

 

[Argonaut]

Argonaut, thanks for posting this. I read it earlier and was going to post it myself. I think that it is a harbinger for what could happen once the Name, Image and Likeness policy is ultimately enacted. I also wondered if it might lead to recruiting advantages in the sense that going to a school with a "Powerhouse Brand" might induce certain athletes to favor one school over another. With respect to Women's College Basketball, it might lead to a dual win. Go to the school (UCONN) with both the best coaches and the greatest notoriety.

I would also imagine that it would give a huge advantage to those in traditional college towns versus in big cities -- even if the program's notoriety isn't huge.