Here is the company that SMU is now working with for Tailgate Services:
SMU Turnkey Tailgate Packages
These turnkey rental tents can be a big source of revenue. Bama has had them for several years on the Quad which is a block from Bryant/Denny. There was an article in the paper today stating that under the new contract, for 7 home games, UA will get $530K for land rent and 30% of all revenue over $1 million. They should end up with 1.3-1.5 million for the season, not counting the fact that Bama catering is the "preferred provider" of food and beverage which allows for a lot of double dipping. When added to the 600-700 thousand per home game for parking they generate 5.5-6 Million per year before anyone sets foot in the stadium.
These revenue sources will make it harder for schools that do not have a huge stadium and on campus location to compete. Especially if TV rights have peaked due to cord cutting, etc.