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Markets the most influential sports Network chose over the B12.
Not saying Swofford is a good; he only had to out manuever Bowlsby and he did.
CR really needs to be judged on output and results. Swofford has done very well.
It's a relative or bell curve grading not an absolute standard.
These markets did not add much. They are teeny. They are subsidized by the other state schools. They bite into each school's take without adding to it. If you look at the per team averages that ESPN pays for each conference, and then analyze the media markets, you can see that ESPN is willing to pay more per person for some areas than others. The ACC is really Virginia to South Carolina, a bit of Atlanta, and Florida. The stretch from Virginia to Florida minus Georgia. A lot of people. The Big12 is just Texas. A bunch of states that are the equivalent of South Carolina, and then private schools like TCU and Baylor. These are cancelled out by Wake Forest and BC.